sector
Food and drink
Careful translation and checking of food labels, packaging, product information and marketing content, with the right questions asked before anything goes to print
The right words matter when they’re going on the label
Food and drink travel widely. The words that go with them need just as much care as the products themselves.
Atlas Translations helps food producers, drinks brands, ingredient suppliers, wholesalers and industry organisations communicate across languages. From product information and packaging to websites and marketing campaigns, we match each project with linguists who understand its subject and its audience.
Food labelling deserves particular care
A translated food label has to do more than sound natural. Ingredients, allergens, preparation instructions, storage information and product claims must be clear and accurate. A small error can have serious consequences for consumers and for your business.
We’ll ask about the product, the intended market and how the translation will be used. We can work with your approved terminology and arrange independent revision where the project calls for it. We’ll also flag questions rather than guess at wording that could affect meaning.
Some projects call for precise technical language. Others need copy that makes people want to try what’s inside the packet. Often, a food brand needs both. Tell us where the text will appear and who will read it, and we’ll help you choose the right approach.
Experience across the food and drink sector
Over the years, we’ve worked with clients across the sector, including food manufacturers, drinks businesses, ingredient suppliers, bakeries, wholesalers, mushroom producers, tea bag packagers, and trade associations. That range helps us understand the different pressures behind a launch, a packaging update or a move into a new market.
For a glimpse of what a well-judged translation can achieve, read how we helped wine merchant Vinotopia communicate with Japanese visitors.
Language support from packaging to promotion. We can help with:
- Food and drink labels, packaging and product descriptions
- Ingredient and allergen information
- Menus, recipes and preparation instructions
- Websites, online listings and ecommerce content
- Brochures, sales materials and trade communications
- Marketing translation and transcreation
- Proofreading, revision and multilingual typesetting
Why trust Atlas Translations?
35+ years of experience. Specialist expertise. Always human.
“Atlas completed the work within our time frame and the proofreading service gave us the extra peace of mind that the translations were accurate and of quality.
It’s tough when you have to rely on a translation agency and trust that the translations are correct but with Atlas, we can rest assured that the language, tone, and style of translation is suitable for our audiences.”
Translation client
BookTrust
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Let’s talk about your product
Whether you have one label to translate or a whole range of products heading overseas, send us the text, the target languages and the markets you have in mind. We’ll ask the useful questions, explain what’s involved and put together a clear quote.
Email us on team@atlas-translations.co.uk
Call us on 01727 812 725
Tell us some details and get a quote
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